Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision has no consequences. This applies only as far as no other information is given in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server Log Files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the accessed page, the date and time of the retrieval, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the trouble-free operation of our website and to improve our offer.
Your data will also be transferred to Canada, among other places. There is an adequacy decision by the EU Commission for data transfers to Canada.

Contact
Controller
Contact us if you wish. The controller for data processing is:

HeightUp is the trade name of Swiss Ecommerce Limited 

Swiss Ecommerce Limited
Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central
Hong Kong

 info@my-heightup.de

Customer's proactive contact by e-mail
If you contact us proactively by e-mail, we only collect your personal data (name, e-mail address, message text) to the extent provided by you. The data processing serves to process and answer your contact request. If the contact serves the implementation of pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 Para. 1 lit. f DSGVO for reasons arising from your particular situation.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves the implementation of pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO. If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 Para. 1 lit. f DSGVO for reasons arising from your particular situation. We only use your e-mail address to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Orders
Collection, processing and disclosure of personal data when placing orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded. Processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers selected by you. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to a minimum.
Your data will also be transferred to Canada, among other places. There is an adequacy decision by the EU Commission for data transfers to Canada.

Reviews
Data collection when writing a comment or review
When commenting on or reviewing an item or post, we only collect your personal data (name, e-mail address, comment text) to the extent provided by you. The processing serves the purpose of enabling commenting/reviewing and displaying comments/reviews.
By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

When your comment is published, the name you provided and the e-mail address you provided will be published.

Merchandise Management System
Use of an external merchandise management system
We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected during the order will be transmitted to sevDesk.

Payment Service Providers
Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full (https://www.paypal.com/de/webapps/mpp/ua/privacy-full)

Use of PayPal Express
On our website, we use the payment service PayPal Express provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The data processing serves the purpose of enabling you to pay via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in offering various payment methods tailored to customer needs. You have the right to object at any time to the processing of personal data concerning you, on grounds relating to your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS (http://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS).

Use of PayPal Check-Out
On our website, we use the payment service PayPal Check-Out provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The data processing serves the purpose of enabling you to pay via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.

Credit card via PayPal, direct debit via PayPal & "Pay Later" via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, PayPal reserves the right to obtain creditworthiness information based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (score values) that are calculated based on scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when PayPal makes advance payments.
You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you, which is based on Art. 6 para. 1 lit. f GDPR, by notifying PayPal. The provision of data is necessary for the conclusion of the contract with your desired payment method. Failure to provide the data means that the contract cannot be concluded with the payment method you have chosen.

Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is based on Art. 6 para. 1 lit. b GDPR. For the execution of this payment method, the data may then be passed on by PayPal to the respective provider. This processing is based on Art. 6 para. 1 lit. b GDPR. Local third-party providers can be, for example:

- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main

Purchase on account via PayPal
When paying via the payment method "purchase on account", the data required for payment processing is initially transmitted to PayPal. For the execution of this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. Ratepay may carry out a credit assessment based on mathematical-statistical procedures (probability or score values) using credit agencies according to the procedure already described above. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when Ratepay makes advance payments. Further information on data protection and which credit agencies Ratepay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ (https://www.ratepay.com/legal-payment-dataprivacy/) and https://www.ratepay.com/legal-payment-creditagencies/ (https://www.ratepay.com/legal-payment-creditagencies/).

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full (https://www.paypal.com/de/webapps/mpp/ua/privacy-full).

Use of the payment service provider Stripe
All Stripe transactions are subject to the Stripe Privacy Policy. You can find this at https://stripe.com/de/privacy (https://stripe.com/de/privacy)

Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables unique identification of the browser when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that in this case you may not be able to fully use all functions of this website.

Under the following links you can find out how to manage (including deactivating) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies)
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen)
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac)

Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after a page change.

The use of cookies or similar technologies is based on § 25 para. 2 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object at any time to this processing of personal data concerning you, on grounds relating to your particular situation.

Data subject rights and storage period
Duration of storage
After complete contract processing, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial, retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
Subject to the legal requirements, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, under Art. 21 para. 1 GDPR, you have a right to object to processing based on Art. 6 para. 1 f GDPR, and to processing for the purpose of direct marketing.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to object
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR, you have the right to object to these processing operations at any time with effect for the future, for reasons arising from your particular situation.
After a successful objection, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

Last updated: 01.11.2025